In the past 10 years, technology has reshaped the way we live. The increase of digitalisation as influenced our quality of life along with the ways in which people act and interact.  It is not surprising that the coaching industry also got impacted, particularly with the advent of artificial intelligence (AI) and automation.

As the members of the Forbes Coaches Council have pointed out, one of the ways in which executive coaching will evolve in the next 5 to 10 years includes the rise of automated coaches.

‘They say, in real estate, success is based on location, location, location. Well, in coaching, we will be saying technology, technology, technology. Coaches will differentiate themselves in the future by connecting through platforms and being able to meet almost anywhere and anytime regardless of their physical location. Coaches will engage clients through micro-learning sessions, gamification and will add value by providing clients access to content beyond their counsel’. Brad Federman, F&H Solutions Group (

The impact of this can seem intimidating for some. However, there’s always a way to make an opportunity out of a challenge, hence, learning how to use technology to match our coaching skills.

Here are some ways you can gear up and prepare for the future of coaching using the latest technology:

  1. Use video conferencing in addition to face-to-face coaching. Nothing can ever replace the face-to-face human experience but coaching via Zoom or Skype is becoming conventional these days. It still enables eye-to-eye contact minus the geographical barriers.
  1. Start studying apps and tools that can make coaching easier. You may be an expert coach, but you can still improve the experience for you and your client by arming yourself with powerful analytical tools, monitoring apps, and other tools that provide accurate feedback and monitoring.
  1. Use social media to increase your visibility. According to Statista, in 2019, it is estimated that there will be around 2.77 billion social media users around the globe. That’s a lot of people to miss if you don’t join in the bandwagon and learn to embrace technology. Failure to do so reduces your visibility with prospective clients.
  1. Consider launching your own website. Searches on Google happen for everything and anything 24/7. It is estimated that there are over 63,000 searcher per second.  Therefore, your prospective client is likely to be one of them.  Consequently, having your own website (shop window) is vital to being found.
  1. Get yourself accredited. Accreditation verifies you are properly trained and insured (where it’s standard in countries to be insured), it also authenticates your experience, and it assesses your skills and experience. Therefore, being professionally accredited by the IAPC&M increases your confidence and credibility in your capability to deliver what the client needs. It also builds the trust and confidence in the coaching profession for the benefit for everyone. To apply for accreditation of your professional status see here.

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