A word from our host – “Her presentation was fantastic. Laurey is a fresh and lively speaker who is a pleasure to listen to. She covered a lot of ground and clarified what she should focus on for creative persuasive messaging basing it on the age-old principles of pathos, ethos and logos. We talked about rapport and connection, about consistency in feeding the ecosystem and much more. Check out her great offer for group coaching!” ~ Julie Kennedy, APC, Host, Netherlands

Relive the incredible insights and valuable discussions on “Using the Power of Persuasion in Your Messaging,” featuring our special guest Laurey Buckland.

This masterclass is open to everyone who hates selling but needs to attract more of their ideal clients to grow their business.

During this 45-minute masterclass, Laurey delved into:

  1. What persuasion marketing is;
  2. Why it is powerful; and
  3. How you can start using persuasive strategies today.


It probably helps that my name rhymes with ‘story’ but that isn’t why I’m passionate about messaging, words or how we use them. As a former journalist and English teacher, I’ve always marvelled at the power of communication and the transformative effects it has when done right. I’m not a psychologist BUT I do understand human behaviour around language. I understand what people need to see and hear. 

As a certified practitioner of neuro-linguistic programming (NLP), I can help free my clients from the limiting beliefs around camera confidence or their ability to write, and remove the mystery surrounding the ‘dark art’ of content creation. Never again will you look at a blank screen with dread, or post something because you feel you have to!

All CPD and business building webinars count towards your CPD log, and if you need a log to capture your key learning, you can DOWNLOAD ONE HERE.

Please feel free to share this opportunity with anyone else you know will benefit; it’s freely available to all practitioners, not just IAPC&M accredited practitioners.

Any questions, please contact us HERE, or apply for your professional accreditation HERE.