Choosing a Coach
Choose your Coach / Mentor Training Provider

Trust and Confidence in Coaches and Mentors

What do you think about when you hear the words trust and confidence? The dictionary defines trust as ‘confidence; reliance on the integrity, strength and ability of a person’, while confidence is defined as ‘full trust, belief and reliability in a person’. The two words are interrelated and complement one another.

Your Expectations

When you take your car to a garage to have the brakes repaired, it would be fair to presume that you expect a professionally trained, qualified, experienced, and accredited mechanic to complete the work. Similarly, when you catch a flight or have to visit a hospital, you expect the pilot or surgeon to be equally trained, qualified, experienced, and licensed/accredited.

Your life could be in their hands, yet how often have you boarded a plane and asked to see the pilot’s license or the surgeon’s medical certificate? We don’t, although some of you may be tempted now!  We tend to presume these people know what they are doing based on their profession.

Know Your Rights

You are important! If you are planning to engage the services of a coach or mentor, you are likely seeking support for an issue that matters to you, be it personally or professionally.

If you would not leave your car with an untrained mechanic, fly with an unlicensed pilot, or agree to be operated on by an unqualified surgeon, why would you want to engage with a non-accredited coach or mentor?

The same can be said if you want to train to become a coach or mentor; presumably, you want to work with a training provider who knows what they are doing.

That is where the International Authority for Professional Coaching & Mentoring can help.

The IAPC&M, Our Why

  • We believe everyone has the right to be protected from non-accredited coaches, mentors and training providers.
  • We believe that every coach, mentor and coach/mentor training provider must be accredited in order to practice.
  • We believe our accreditation levels set the standard that everyone should expect
  • We believe that our sole focus is making everyone aware of the importance of accreditation.

Our Purpose

  • We provide accreditation to enable practitioners to demonstrate the highest levels of professional standards in the industry

Choose Wisely

Our accreditation standards are the best in the industry. Applicants who do not meet our requirements are not accredited.

Additionally, we check all our members to ensure they are still fit to practice every three years. We also have a strict Code of Conduct that they must follow and a comprehensive complaints process in case they don’t.

If you believe that the reason you are engaging with a coach, mentor, or training provider is important, if you believe that your issues are too significant to put in the hands of a non-accredited member, then we recommend that you choose one of our accredited members.

Details of our accredited coaches, mentors and training providers can be found in our Directory.

We encourage you to contact them in person and discuss how they will meet your specific requirements.

Final Word

Just in case you are still not convinced, ask yourself this question ‘In 12 months’ time, which would you prefer to:

  • Look upon your successes and say that you were grateful for the support of one of our accredited members


  • Consider how successful you could have been if you had worked with one of our accredited members.

Remember, if something is important to you, it’s important to us too.  So, please make an informed decision based on your research because choosing wisely could make all the difference to the outcome.


“I believe my experience is an all too common one when starting out as a trainee Coach. I decided to hire a personal life coach, so scouted the local internet for qualified coaches – one with letters after their name.

I had no idea what qualifications or indeed what the criteria were for choosing a coach.  So I selected someone who had a pretty official ICF logo (Institute of Coaching) after their name and thought that would suffice, so paid my money.  I had no idea then that this wasn’t any official endorsement whatsoever!

Fast forward six months, and I’m a trainee coach with my first prospective client, who in turn asked me if I was a qualified coach, she also wanted to know if I could prove my credentials.  My prospective client advised me that her friend had used a coach who had treated her badly, so she needed to be reassured that I was a qualified, experienced and accredited coach before she would consider me.

I had just completed my coaching course, with Achievement Specialists, which incidentally is accredited by the International Authority for Professional Coaching & Mentoring (previously known as the IIC&M), and was awaiting confirmation I’d passed.  Therefore, I skirted around the issue so as not to give an untruth, relying instead on my historical work experience and many hours spent within my coaching practice.

However, this was not deemed good enough to convert my prospect into a client.  My hopes of gaining my all-important first paying client were dashed! Consequently, I’m now not only an Accredited Practitioner Coach with the International Authority for Professional Coaching & Mentoring; I’m also their local Ambassador for the South West Coast, UK, because I know full well the difference between an accredited and unaccredited coach, including the high price this lesson meant to me. “

Gio Gregory

Accredited Practitioner Coach