In addition to diversifying to thrive in these challenging times, now more than ever, we need to work smarter, not harder! That means stopping trading time for money.
Instead, create high-perceived-value products and services that clients can buy from you 24/7. These will be created and delivered at a low cost/risk to you, such as a book or a digital programme; you only produce them once but can sell them hundreds of thousands of times.
Why is this important? Only when you create and leverage your intellectual property (IP) rights will you make real money and, perhaps more importantly to some people, positively touch more lives than is possible when you trade time for money?
IP includes intangible assets such as artistic graphics, phrases, models, etc. So invest in yourself now, grab your CPD log, and watch these two value-added recordings with the UK’s No. 1 online content provider, Peter Thomson, which we recorded last year. Peter shares his wisdom and expertise once and twice with the IAPC&M community.
You will learn why content is king and how to create your signature content.
This includes becoming published, creating and delivering an online course and more. These products are an essential part of your business foundation, so they are an important part of your business strategy and, ultimately, are the secret to your success.
Watch videos here:
- Quick & Easy Hacks for Digitalising & Monetising Your Services/Products
- How to Stand Out from the Crowd
If anyone wants a copy of the documents Peter mentions in his recordings, such as the Deluxe template, avatar sample, or template, please contact rhea.va@coach-accreditation.services.