A question that repeatedly arises is, “How do I get new clients?” There are many factors involved in getting in front of the right people to generate clients, like knowing who your fabulous dream clients are, where they hang out, and what your message is. However, ultimately, a service-based business is about people and connection.
When you connect with people, you build that know-like-trust factor, and that’s what creates new business for you.
Let’s say it as it is here…
You must be proactive to get clients. Sitting on your butt wishing on a star won’t bring them in. Harsh but true! If you don’t have an enormous budget, then you have to do the legwork.
Here are my three top tips for getting new clients for free – it doesn’t have to cost you money!
To Get Clients – Start the Conversation
Just begin where you are. Write a list of past and current connections, reach out, share what you have been up to, and let the conversation build over time.
Don’t just leave it as a conversation, though. If the person seems a good fit to work with you, then invite them onto a call to discuss how you might be able to help.
To Get New Clients to Your Coaching Business – Follow-up
Follow-up, follow-up, follow-up!
Check in with people like you would with friends. Ask them what they have been up to since you spoke, not in a nosey way, but just in a way that shows that you are genuinely interested and think about them often.
Whether they end up being clients or not, this is a nice thing to do to build a connection. Following up lets people know that you’re thinking about them.
So, if you haven’t spoken for ages, so what? Just reconnect!
Set it and Forget it
This doesn’t need to feel like a chore. Make some time to connect.
Make it the first thing you do each day.
Connect with two to three people and then go about your typical day, feeling smug that you’ve done your follow-up.
Create a simple system for your follow-up. Get out of your head, take action, and stop overthinking it.
So there you have it – my three top tips for getting new clients.
Start a Conversation
Follow-Up
Set it and Forget it
PS. Check out my book, Ruby’s Coaching Gems. Learn how to clear your mindset blocks, grow your business and support your clients.
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