Introducing our special guest speaker, Client Generation Expert and International Speaker, Mary Cravets. She will be talking about Magnify Your Messaging: How to Explain What You Do To Attract New Clients Faster.
In this masterclass, Mary will discuss the counter-intuitive leap coaches and mentors will need to make in order to speak directly to the deepest desires of prospective clients.
During this 90-minute masterclass, you will learn:
- Why you feel it’s so important to explain what you do, and shine a light on when (with the best of intentions) you’re making the conversation about you instead of your prospect
- The right time to explain the mechanics of your business, and why this timing is so important
- A clear, compelling answer to the question “what do you do?”
- How to step back and look at the bigger picture by assessing the 6 essential elements of client generation so you can attract more great clients, without working nights and weekends.
Mary Cravets is a Client Generation Expert and International Speaker, who helps entrepreneurs significantly grow their businesses without working nights and weekends.
After receiving a diagnosis of adrenal exhaustion just 2 years after launching her business, Mary found herself with only 4 hours of energy a week to devote to work. To weather the crisis, she created an entirely new way to approach her business in order to get better results with less effort. As she recovered her health, her business actually grew. What started as strategies for survival, over time, evolved into a full client generation system. This system doubled her business several times over, and it’s how her clients consistently increase their income 50% or more.
Mary’s clients include the former CFO of Microsoft North America, thought-leaders in the coaching industry and rising stars in a variety of other service professions.
Mary is also an avid roller coaster enthusiast, obsessed with otters, longtime NAWBO member and a member of her local NAACP branch.
All CPD and business building masterclasses count towards your CPD log, and if you need a log to capture your key learning, you can DOWNLOAD ONE HERE.
Please feel free to share this opportunity with anyone else you know will benefit; it’s freely available to all practitioners, not just IAPC&M accredited practitioners.
Any questions, please contact us HERE.