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The 12 cognitive biases that prevent you from being rational
The human brain is capable of 1016 processes per second, which makes it far more powerful than any computer currently in existence. But that does not mean our brains do not have major limitations. The lowly calculator can do math thousands of times better than we can, and our memories are often less than useless — plus, we are subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. Here are a dozen of the most common and pernicious cognitive biases that you need to know about.