A word from our host – “The go-to sales trainer and coach, Matt Elwell, who always over-delivers shares insights into his quick read Close With A Sale, which he makes freely available to everyone who wants to make more conversations that convert into clients doing business with you. So, if you’re not yet happy with your sales confidence know-how, then you’ll want to watch this recording (over and over), then follow Matt for even more gems to build your business – happy selling!” ~ Dawn Campbell, AFC AMM, IAPC&M Director, France

Relive the incredible insights and valuable discussions on “How To Turn Casual Conversations Into Coaching Clients” featuring expert speaker, Matt Elwell.

During this 45-minute masterclass, Matt delved into:

  1. How to turn your current network and people you already know into paying clients;
  2. Discover exactly what to say during sales conversations without coming across as sleazy or salesy; and
  3. How to craft a compelling marketing message so that you stand out from the crowd.

Watch the recording here:


Director of the Elite Closing Academy, Sales Trainer & Coach, Author of ‘Open With A Close’ and Public Speaker, Matt Elwell is currently on a mission to change the way the world sells, to help business owners get quick wins, gain more clients and grow their business.

Matt has 22 years of experience as an entrepreneurial business owner. His sales career has ranged from cold-calling to successfully negotiating multi-six/seven-figure contracts in the UK and America.

In 2017, Matt turned his attention to sharing his understanding of sales and human psychology to help people sell effortlessly with integrity, by following a process involving human-to-human communication.

This framework is now helping business owners, specifically coaches, to dramatically grow their businesses in 19 different countries across the world, from start-ups to multi 6 and 7-figure businesses, and everything in between!

In August 2018, Matt co-founded the Elite Closing Academy with Nick James, which has since grown from zero to a seven-figure business.

All CPD and business building webinars count towards your CPD log, and if you need a log to capture your key learning, you can DOWNLOAD ONE HERE.

Please feel free to share this opportunity with anyone else you know will benefit; it’s freely available to all practitioners, not just IAPC&M accredited practitioners.

Any questions, please contact us HERE, or apply for your professional accreditation HERE.