If you run your own business, you may be wondering if it’s worth starting a blog. The answer is simple – yes, it is. In fact, it should be a vital part of your marketing strategy. Business coach and journalist Julie Brown tells us why and gives handy advice on blogging for success.

Six compelling reasons you should start a blog right now

1 Attracting traffic

Good quality content, which is targeted at your ideal client will regularly attract more traffic to your website. Even posts that are years old can continue to send visitors there every week. Qualified leads can be converted into clients. Result!

2 Building credibility

Running a business is all about relationships and solving your client’s problems. So, if you want to build trust with prospective clients, you need to show them you’re an expert. A blog is a great way to do this and it’s key if you want to get any sort of press coverage too. In addition, when others are looking for experts, for an event for instance, they’ll search for someone who is sharing their knowledge on a blog. Make sure it’s you.

3 It’s more effective than social media

The issue with social media is that you’re not in control of what happens to your content once it’s posted. So, rather than building your business just on social platforms, think about starting or growing your email list, and creating content on your website is key to this. It gets people to your site, where you can offer a freebie to encourage them to sign up to your list. You can then use this for targeted marketing.

4 It helps with customer experience

Your blog should exist not just to attract new clients, but also to help your existing clients get the most out of your services. These clients are the most likely to buy from you again or to recommend you to a friend, so targeting them in your marketing is essential. If you publish content that shows you look after your existing customers, potential customers will see this and will be much more likely to want to do business with you too.

5 You can deal with customer’s questions

Publish content on your blog that answers your customer’s questions about your services before they have raised them. This can really help when it comes to converting customers who can’t make their mind up about working with you. For example, a blog post about what to expect from life coaching, may just help someone take the plunge. 

6 Blogs offers lots of re-purposing opportunities

Every blog post can have more than one purpose. It can be turned into a script for a podcast for instance. Or you could use lines or short paragraphs from it as social media posts. Or use the pictures on your Instagram feed. Making a video using the blog as a script is also an excellent idea. 

Part two: Five top tips for blogging brilliance  

1 Know your audience. This first tip holds true for any type of writing. Who are you aiming at? What do they want to read about? Have a clear picture in your head of your ideal client and, as you write, imagine them sat opposite you. This will help you get the tone of the blog just right….

You can find out more about hiring transformational writer, business coach and press coverage expert Julie Brown here https://coach-accreditation.services/directories/find-an-accredited-coach-or-mentor/entry/346/