For people who are auditory or have low vision, you can listen to this blog HERE.
When it comes to how professional coaches can win paying clients fast, returning to your network and existing contacts is a powerful place to start. Here’s a 7-step guide for reaching out, creating impact, and unlocking revenue from clients who already know your value.
1. Reconnect with Past Clients
Reach out to past clients who completed their coaching with you. A simple check-in, asking how they’re doing, can create new conversations. Ask if they need more support as they continue their journey. This reconnection often highlights new challenges they might be facing—ones your coaching can help them overcome. They may also be interested to know about new coaching tools and techniques you can now offer.
2. Follow Up with Former Prospects
Remember those prospective clients who initially declined your services? Circumstances change, and their “no” back then could be a “yes” now. Reaching out with empathy and curiosity about their current goals shows you’re invested in their progress, not just in selling.
3. Ask for Referrals from Satisfied Clients
Clients who have already benefited from having you as their professional coach and found the coaching experience so positive, are usually willing to refer others—when prompted. Simply ask who else do you know who could benefit from coaching that you’re happy to refer me to please? This direct request is often the most overlooked way to expand your client base, and so much easier than cold prospecting!
4. Offer a Refresher Session or a New Service Package
Former clients might appreciate a short “refresher” package to focus on a new challenge or skill that interests them, or you could bundle your services around a particular need. Framing this as an exclusive offer can make it enticing.
5. Go Live or Host a Quick Workshop
Social media provides a huge stage. Going live with a quick, content rich, value-packed workshop or Q&A session lets you reconnect with followers and demonstrate your expertise. End with an enticing call to action—inviting viewers to connect with you for deeper support.
6. Send a Special Promotion for Returning Clients
Consider sending a tailored offer for returning clients or those who considered your services previously. A small discount or bonus can make the decision to commit easier and drive a sense of urgency.
7. Share a Client Success Story on Social Media
Share your past client success stories to remind your network of the value you bring. This positions you as a results-oriented coach and subtly prompts those on the fence to consider your services. Client testimonials sell you better than you can sell yourself, and don’t forget to embrace technology, video is king!
Final Note: Consistent Follow-Up
Consistent follow-up, without pressure, builds trust and reminds clients that you’re ready to support them whenever they’re ready. With a clear plan and a warm approach, you’ll maximise the potential of every conversation—and make *money now*.
For New Coaches
Don’t worry if you don’t already have a network of existing contacts because you’re just starting out. Here are a couple of strategies just for you:
- Reach Out to Connections From Previous Roles
- It is likely, that even if you are just starting out on LinkedIn – you may have some existing connections who can be contacted. Let them know what you are doing in your new coaching business. Ask them if they would like to have a chat and find out more. Also, ask them if they know anyone in their network who would value a chat about what you can offer.
- Start connecting Now With Your Ideal Client on LinkedIn
- We all started with zero contacts! Send invites to your ideal clients, by searching for them on either the free version of LI or if you have Sales Navigator, find your ICA using the many filters available to you there. Imagine – if you send out 20 connection requests a day, five days a week and half of those are accepted, you will grow your network by over 2000 people a year!
- Testimonials – What members say about IAPC&M
- Apply for your international professional coach/mentor accreditation
- Client-facing signature programme – Get accredited here
- Training Providers – Add coaching/mentoring to your skill set
- Special Offer – Business support for coaches
- Continuous professional development (CPD) – Log your CPD
- Podcast – Both Sides of the Coin
- Meditation – Register for our monthly guided sessions
- Contact us