Schedule
MASTERCLASS: NEURO-LEGITIMACY™ with Dr Bill Price

Learn to co-create a “fees & value” agreement using a set of NEURO-based micro-practices for pricing, pitching or negotiating with Dr Bill Price.
If you attend with a colleague or friend, you’ll walk away with:
- A shared language for talking honestly about money, worth and legitimacy without shame.
- A co-created “fees & value” agreement you can both hold each other accountable to.
- A set of NEURO-based micro-practices you can practice together before pricing, pitching or negotiating.
Deep inner issues we’ll surface & rewire (Stress/Distress → Thrive):
- Chronic imposter feelings, money shame, and the fear of being “found out” — using N: Navigation to map old narratives and E: Empathic Neuro-Evaluation to notice body-based threat patterns around fees.
- Over-delivery and under-charging driven by early family, faith or cultural scripts — using U: Unleashing Brilliance to encode real evidence of impact into new neural pathways.
- The stress of “performing legitimacy” instead of embodying it — using neuroplasticity drills to shift from survival-mode people-pleasing into grounded executive presence.
When Dr Bill steps into this masterclass…
You don’t get another pep talk about “charging what you’re worth”; you get a live neuroplasticity lab that dissolves the very circuits of illegitimacy. You don’t get motivational hype; you get measured rewiring of your money, worth and impact story in real time. You don’t get generic pricing templates; you walk out as a more congruent, neurologically aligned version of yourself who can look any CEO in the eye and quote a fee without flinching.
About the Speaker:
Dr Bill Price is a Master Neuroplastician™, global leadership executive coach, and strategist with over three decades of experience in applying neuroscience to leadership development. He holds a double doctorate in the fields of Psychology and Neuroscience (specifically focusing on Global Executive Leadership Development and African-based coaching).
As the founder of the VIP Strategic Leadership Executive International Coaching and Mentoring Institute, Dr Price has logged over 38,000 coaching hours across more than 30 countries. He is recognised for his “NEURO Model™,” a scientifically grounded approach designed to help C-suite leaders, entrepreneurs, and organisations rewire executive habits and turn complex strategies into measurable outcomes.
