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For new coaches & mentors, the moment you receive your certification and/or accreditation is an amazing one. Happiness and excitement are at an all-time high. Immediately following this elation is a jolt of fear. 

Why Fear?  

Because it’s time to start building your coaching/mentoring business. After all, if you are going to earn a living as a coach/mentor you need clients.  

So without wishing to set off alarm bells I invite you to recognise that you need to be an adept business person as well as a skilled coach.  They have very different skill sets.  

The coaching industry is packed full of coaches and mentors all looking for clients. There is no room for half-measures if you plan on being successful.  It’s time to ditch the self-doubt and embrace the challenge. A good mindset is a must and you will know where to get help with that side of things, but what about all the business skills you need?  

Whatever marketing strategies you choose, they will need time to get set up and take effect. Some more so than others. Here are just some of the possibilities.  

  • Social media 
  • Paid Adverts (Google, Social Media, Print)
  • Website Traffic
  • Speaking Opportunities
  • Courses, Seminars
  • And many other options

Instead of thinking about “How” let’s start with “When”?

What if you could start building your business while you were studying? Think of the progress you could make. When that scary moment arrives to get your business kick-started – it’s already happened!  Phew what a relief!

Set up your Coaching Practice with Confidence

As one of the leading international coaching accreditation bodies, the IAPC&M has a wide range of business support resources. And the great news is they are all free from the moment you become a member.  

Let me just clarify what that means, because it’s important. 

Becoming a member of the IAPC&M is something you can do at any point,  even before you are a certified coach or mentor. As soon as you become a member, you can access all the resources we offer. 

These free resources include a 12-module, self-teach e-programme that covers all the practical aspects of having a business and the all-important subject of sourcing paying clients.  

This programme was created by the IAPC&M in direct response to concerns, feedback, and questions from training organisations, coaches &  mentors. It addresses the needs of anyone who wants to become established and earn a living as a coach/mentor. 

These resources are there to help members build and develop their business acumen. 

Find out more on our website.

There is also a free regular monthly Q&A run by the head of education Nikki Wild. Come along with your questions about marking and building your business. It’s like having your own business coach for free. 

How do Life Coaches Find Clients

With the right support and resources, the transition from a new business to a thriving business can be navigated smoothly. Here are some top tips to help you:  

Tip 1: Narrow down your niche

Define your area of expertise and target audience. Understanding your niche will help you tailor your services and attract clients who resonate with your approach.

Tip 2: Find Your Brand Identity

A compelling brand reflects your values, personality, and unique offerings. Get your brand identity right and it resonates with your target market and sets you apart from your competitors.

Tip 3: Create a Business Plan

Outline your goals, target market, marketing strategies, and financial projections. A well-thought-out business plan will serve as a roadmap for your coaching practice and guide your decisions as you grow.

Tip 4: Establish Your Online Presence 

Decide early on, if you need a professional website and which directories you want to be listed in (the IAPC&M has a great directory that can be used instead of a website) and This list of 13 life coaching directories may help you.  

Think about the social media platforms you will use.  Consider where to find your target audience. Start upskilling early, so you can start using these platforms effectively when the time is right. 

Tip 5: Tools for Coaches Setting up in Business

Templates and materials: 

Joining an independent coaching accreditation body such as the IAPC&M can give you access to a wealth of resources, including training materials, exercises, templates, etc.

Software: There are dedicated coaching software platforms that help you streamline administrative tasks, schedule appointments, track client progress, and manage payments. These tools can save time and enhance the client experience, ultimately boosting your efficiency and professionalism. They do cost money – so you may consider using some separate tools that require more manual intervention but in the early stages save money. 

In this article 9 coaches share the software tools that help them keep track of clients. 

Tip 6: Community and Networking >> Heading Tag 3

Surround yourself with like-minded individuals by joining coaching communities, forums, and groups. Engaging with peers allows you to exchange insights, seek advice, and foster valuable connections all of which will fuel your professional growth. Having the right people in your business support network is invaluable. 


Setting up a coaching practice requires careful planning, resourcefulness, and resilience. 

Harness valuable resources that are already available to you as early as possible. The kind your certification and accreditation bodies should have. 

Foster an attitude of forward-thinking and you will be well on the way to setting up your successful business. 

Find out more about joining the IAPC&M, “the most caring, sharing hands-on practical resource available”.