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How do you know if you’re in danger of burnout?

I’m willing to bet you come out of your client coaching sessions bursting with energy.

After all, you always dreamt of being a coach, it’s what you trained for. So naturally, every chance you get to coach and help clients is amazing. Exhilarating. Wonderful.

But take off your rose-tinted spectacles for a moment.

Coaching is a profession that demands a lot of you, emotionally. It requires a significant amount of mental energy to show up and deliver a focused service that provides clarity to and empowers. your clients.

Facilitating coaching conversation sessions can take its toll. Our mental (and physical energy) is not limitless after all!

And it’s not just coaching that exhausts you. Many coaches find running their own business is more demanding than they ever imagined. Being a successful entrepreneur requires an entirely different skill set, as demonstrated in this enlightening masterclass delivered by the talented Emma-Louise Elsey, founder of The Coaching Tools Company.

Key non-coaching related activities fall into these four categories below, and it’s no coincidence that it’s these areas that many coaches struggle with:

  1. Sales
  2. Marketing
  3. Financial management
  4. Strategic business planning

You could be forgiven for thinking being a solopreneur feels a bit like being a circus entertainer spinning plates on a pole when all you want to do is coach clients. Instead, you’re working hard to build trust and credibility through social media marketing; maintaining a steady pipeline of clients though ongoing sales activity, all the while managing revenue in a way that is viable for you, your bookkeeper and the taxman. Phew! No-one said running a successful coaching practice was it easy, it takes a lot of time and relentless effort and energy and that’s just some of what goes on behind the scenes between facilitating coaching conversations.

This circus entertainer metaphor for getting dizzy and experiencing burnout is important. Being a coach can transition from the best thing ever to one where you’re disillusioned and burnt out. The good news is it doesn’t need to be like that. Read on to explore how investing time in continuous professional development (CPD) will help you stay in control of those spinning plates.

How does Continuous Professional Development (CPD) put back what the day has taken out?

CPD is a great way to recharge your coaching batteries and boost your business generating energy. You can find out more about CPD here.

This quote on the cpduk website positions CPD as more than just ongoing learning.

The essence of CPD goes beyond skill acquisition; it underscores the importance of persistence and the ethos of lifelong learning. Challenges become stepping stones, not obstacles.”

I would take it even further: burnout – in any profession – is lonely.  It is isolating, it damages your confidence and takes away the joy in what you do. Creating a CPD plan is a positive way to avoid burnout.

When you do, you will find new ways to interact with other coaches who feel like you, or you can learn from. You will be amazed at how much you benefit from spending time with like-minded professionals.

I experienced this first-hand as a newly accredited coach in 2022. So, I volunteered to write copy for the International Authority for Professional Coaching & Mentoring IAPC&M. I chose to volunteer because I wanted to “interact” with other professional coaches who share the same values that I do and who I could learn from. I’ve never regretted that decision.

Incidentally, if you’re a member reading this, and you’re interested in volunteering (which is great for building your CPD hours and skills), I know would love to hear from you too.

Here are a few more ways you can invest in your CPD:


Seek opportunities to meet other coaches and business professionals, online or in person. Networking events allow you to share ideas, tips and experiences.  It’s such a relief to know you are “not the only one”. It’s also great for creating joint venture opportunities, which is about doubling your results while having the workload!

TIP: when you “click” with certain people, put effort into developing that relationship. Imagine having a couple of close coaching friends who are just a phone call away when you need business advice or a chat to get motivated. And it’s a great feeling to be there for them too, like any successful relationship, it has a win-win element to it.

To see a range of online networking events, see our blog for complimentary masterclasses with expert speakers around the globe.

Coaching for coaches

Regular coaching (or mentoring from someone you aspire to, you can find out more about the power of mentoring here) with a business coach is invaluable. It keeps you focused on the things you need to do to grow your business. It’s wonderful having someone in your dream team to support you. A great coaching session gives you the most amazing boost of energy that can last for weeks.  So, practice what you preach is the message here!


Coaching supervision supports you as a coaching professional. If you’re not aware of what’s so super about supervision, see this masterclass with expert supervisor Michelle Lucas. It’s an opportunity to discuss challenges you are facing with clients, and a chance to check your approach to give you peace of mind your skills are still on point. And let’s not forget it’s great for your clients too because they benefit from you staying current!

To better understand the key differences between coaching, mentoring, supervision and more, this round table discussion may be useful to you.

Learning: Books and Podcasts

There is a wealth of information available online whatever your coaching niche and business focus. Plan time in your week for reading and/or listening to podcasts.

Plan and make sure it happens in the same way an appointment happens because it’s in the diary. Learning is not only important to improve as a professional and move your business forward, but it’s a fabulous energiser. Learning is fun. Finding out about new ideas, techniques etc, taps into your sense of power and enthusiasm for your work, whether you’re auditory or visual, there’s a method out there that suits you.

Make learning an activity that has its own allotted time.

Learning: Events

Events provide an excellent opportunity to learn and add new skills to your tool kit while networking with like-minded professionals.  They may involve a cost (which may be tax deductible as a business expense). Check with your tax advisor. If you are based in the UK and want some advice on tax and business expenses feel free to reach out to Kim Baldwin of By Nature Consulting: a UK tax expert.

The key to choosing the right events are find ones that give you a return on investment (ROI).

One of the coaching industry’s top annual events is International Coaching Week (ICW). Run by the IAPC&M in May every year. This year it is taking place between the 13th and 17th of May.  As always, it’s complimentary to all.

Over the week, 20 international expert guest speakers will provide valuable masterclasses to help you grow and scale a profitable coaching business. Speakers are all TED talkers, international bestsellers, and/or coach/mentor/training providers willing to provide us with content-rich material for free (valued around $97) to all attendees.

Registration is now open and completely FREE! Sign up for free here

Don’t forget to block out the dates in your calendar now. And if you can’t make all the masterclasses, they will be available on catch-up after the event for 48 hrs only, but available forever to IAPC&M members.

We hope to see you there.


Continuous Professional Development: Plans and Logs

Planning, and keeping track of your ongoing learning activities is a physical action you can take to reinforce your commitment to honing your skills and developing your business.

A CPD log will help you plan and is required as evidence for your professional accreditation status when you apply to the IAPC&M. The other benefit of a log is to clarify what you have learned and consider follow-up work required, and outcomes, so it’s an important tool for applying this learning to your coaching practice.

The IAPC&M require their members complete 30 hours (that is 30 points or credits) of CPD per year. They do not charge for their CPD credits / points. You can download their useful guide to continuous professional development and their CPD log.

Stateside, CPD is also known as Continuing Education (CCE).

All bodies have their own continuing professional development standards and criteria so please check with your accreditation body what is required.


Why do you need a Continuous Professional Development Action Plan

Actively seeking ways to recharge is an important part of being a professional, walking the walk and talking the talk.

Being a coach entrepreneur takes an adjustment in skills, so don’t neglect your own needs for self-care, professional support, contact and guidance. Pushing through tough challenging times can lead to a feeling of treading in treacle and “being busy being busy” rather than effective which may result in a poor work-life balance.

With the right CPD plan as part of your overall business strategy, you can maintain and or renew your enthusiasm for your coaching practice and ensure you have enough energy to enjoy coaching conversations and a healthy work-life balance.

Download your CPD log and start planning now.

How do I find a coach or Mentor?

For help, inspiration, guidance and motivation – work with a coach and or mentor and you’ll achieve your goals faster than you would on your own.

  • Choose from our trained, experienced practitioners who are independently and professionally accredited here
  • To help you choose the right coach or mentor, you’ll find this complimentary downloadable e-guide useful