The Business of Coaching and Mentoring

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New Coaches & Mentors

1. Hobby or business? Initial goals and first steps

2. Pricing your services - group, one-to-one, private v corporate

3. How to comfortably coach a sales conversation

4. Marketing: getting the basics right online and offline

5. Choosing a niche - ensuring you work with ideal clients

6. Network your way into your market and referrals

7. Positioning in the market - identity and confidence

8. Client management: new clients onboarding procedure

9. Money: cashflow v profit, invoicing, bookkeeper/accountant

10. Practicalities. Company v sole trader, insurance, record keeping, GDPR

11. Collaborartion. Identify your support network

The Business of Coaching & Mentoring Education Programme

12. Walking to walk. Gaining and retaining your professional accreditation - CPD options, choosing training provider

Specialist subjects sessions

Personal development skills:
Time management
Self belief
Procrastination

The subjects are grouped into 12 topic areas for a 12 month programme:

1 (re)sets the vision, the goals and the plan to get your success

2-8 answer the questions: What do you do and why? Who wants what you do and why? How do you meet their needs?

9-10 consider some of the practicalities of your coaching or mentoring business

11 consider who is involved in making it happen

12 pulls it all together as you build your professional reputation and business

Alongside these topics will be extra sessions covering more specialised subjects and personal development sessions addressing the skills and mindset for success.

Established Coaches & Mentors

1. Resetting your vision, goals and plan

2. Packages, programmes and income sources

3. Improving your sales conversion rates

4. Creating your strategic marketing plan

5. Specialising in your micro-niche

6. Consistent lead generation and strategic referral partners

7. Positioning: values and culture - what you stand for

8. Client retention, CRM and repeat business

9. Financial management budget/forecast

10. Ongoing compliance, reporting

11. Building your dream team

Download your free Business of Coaching Checklist here