Why do we stay motivated to reach some goals, but not others? Why do we say we want something, but give up on it after a few days? What is the difference between the areas where we naturally stay motivated and those where we give up? Scientists have been studying...
Following a recent article in the Saturday Telegraph about the potential damage that can be caused by unqualified coaches and therapists, the IAPC&M has stressed the importance of accreditation.
Experimental psychologist Petter Johansson researches choice blindness — a phenomenon where we convince ourselves that we’re getting what we want, even when we’re not.
Why Our Accreditation Status Matters
Did you see Lendwithcare featured in the Guardian? If you missed it click the button below to read the article.
The IIC&M are going through a comprehensive rebranding campaign that includes a positive change of name to International Authority for Professional Coaching & Mentoring (IAPCM). This welcome name change accurately reflects why they exist, how they deliver an inclusive accreditation service, and what the benefits are – for everyone.