Why Accreditation Matters


Aristotle is quoted as saying “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but rather we have those because we have acted rightly.  We are what we repeatedly do.  Excellence, then, is not an act but a habit”.

The whole ethos about becoming accredited is to demonstrate excellence in your chosen profession, be that as a coach, a mentor or a training provider. Individuals would not fly with a pilot who was not suitably trained, qualified and accredited (licensed), or be prepared to undertake surgery with an uncertified surgeon.

Why then would anyone expect a client to place their lives in the hands of an unaccredited coach, mentor or training provider? In essence, they must not. That is what we believe, and that is why we emphatically promote the need for accreditation.

We only promote the very best coaches, mentors and training providers to the public. We are confident that anyone who attains an International Authority for Professional Coaching and Mentoring accreditation, will be amongst the very best that the profession has to offer.

Accreditation versus Certification:

  • Certification is verification related to products, processes, systems or persons
  • Accreditation is verification related to demonstration of competence to carry out specific tasks

By definition we recognise that accreditation is one step higher than certification.

A typical example found across the world would be in education. Students receive their degree, which is a form of certification, through universities that have themselves been accredited to offer these qualifications.

Why your accreditation status matters:

If our opening statement was not enough, you may wish to consider the following points:

      • Accreditation is a recognised guarantee of competence
      • Accreditation offers a quality assurance of service provision
      • Accreditation ensures an individual’s/organisation’s competitive advantage
      • Accreditation formally recognises training, certification, experience, capability, competency and integrity
      • Accreditation differentiates an individual/organisation from those that are not accredited; without accreditation there is no effective method of checking if required standards have been met.

Benefits of being accredited:

  • It facilitates the move towards excellence
  • It minimises complaints and improves the experience for everyone
  • Our accreditation process provides comprehensive  feedback for the benefit of CPD
  • It demonstrates confidence, capability, competence and experience to deliver the contracted service
  • It is proven to improve the culture of an organisation, and positively impacts on motivation, recruitment, retention, management, succession planning and success.

Our accreditation services:

  • Are available for all coaches, mentors, training providers and organisations seeking to demonstrate their capability and quality through an internationally approved standard
  • Provide a vigorous level of accreditation that exceeds most international standards, and we only accredit individuals, training providers and/or organisations that meet all our standards
  • Require all members to sign our Code of Professional Conduct agreeing to abide by and uphold our standards and ethics.

The global landscape is changing:

For anyone still curious about why accreditation status matters, consider this:

  • Organisations of the future value career development
  • Competition for talent and skilled people is intensifying
  • Universal forces are remodelling the work environment
  • Businesses are increasingly focused on developing collaborative cultures
  • Coaches/mentors are pivotal in helping organisations co-create their vision and drive for business excellence
  • ‘Why should I work for you’ is replacing ‘Why should I employ you’?

The reality is simple. Accreditation matters. It defines who you are and what you can do. It distinguishes you from others in the industry. Fundamentally, it makes a difference. So, if you want to make a difference too, apply now.


“I believe my experience is an all too common one when starting out as a trainee Coach. I decided to hire a personal life coach, so scouted the local internet for qualified coaches – one with letters after their name.

I had no idea what qualifications or indeed what the criteria was for choosing a coach.  So I selected someone who had a pretty official ICF logo (Institute of Coaching) after their name, and thought that would suffice, so paid my money.  I had no idea then that this wasn’t any official endorsement whatsoever!

Fast forward six months, and I’m a trainee coach with my first prospective client, who in turn asked me if I was a qualified coach, she also wanted to know if I could prove my credentials.  My prospective client advised me that her friend had used a coach who had treated her badly, so she needed to be reassured that I was a qualified, experienced and accredited coach before she would consider me.

I had just completed my coaching course, with Achievement Specialists, which incidentally is accredited by the International Authority for Professional Coaching & Mentoring (previously known as the IIC&M), and was awaiting confirmation I’d passed.  Therefore, I skirted around the issue so as not to give an untruth, relying instead on my historical work experience and many hours spent within my coaching practice.

However, this was not deemed good enough to convert my prospect into a client.  My hopes of gaining my all-important first paying client were dashed! Consequently, I’m now not only an Accredited Practitioner Coach with the International Authority for Professional Coaching & Mentoring; I’m also their local Ambassador for the South West Coast, UK, because I know full well the difference between an accredited and unaccredited coach, including the high price this lesson meant to me. ”

Gio Gregory

Accredited Practitioner Coach, www.giogregory.com