Only Professional Bodies should be awarding ‘accreditations’, which defines the competence of the coach by understanding their qualifications (as issued by a training company) as well as their experience.

International Regulator for Coaching & Mentoring – IRCM

Accreditation Versus Certification

  • Certification is verification related to products, processes, systems or persons
  • Accreditation is verification related to demonstration of competence to carry out specific tasks

Assessing Capability not Competency

As a professional accreditation body, the IAPC&M have adopted a capability approach to accreditation. This is a more effective method of accrediting what is often a complex system.

This is different from the customary competency method and provides a more accurate process for determining success factors. In essence it answers the key question: can you deliver what you say you can deliver?

Everyone who is awarded accreditation with the IAPC&M can be confident that they have demonstrated, through a holistic and comprehensive process, that they meet our exacting standards of excellence.

Our Capability Assessment Model


Our capability assessment model is adapted from the Oxford Brookes model for assessment of coaching capabilities and used with their permission and guidance. The International Centre for Coaching and Mentoring Studies exists to expand the knowledge base of coaching and mentoring by promoting cutting-edge research and teaching. 

The inner-four circles represent the core of the capability assessment process. They are inter-connected as they rely on one another for sustained development and growth as a coach, mentor or training provider. Each one is important to the other, though greater weight is given to skills and behaviours in the assessment process.

By focusing on these areas, we provide a much more expansive assessment process to enable you to demonstrate your true capability.

Uniqueness Not Sameness

What differentiates you from a non-accredited coach, mentor or training provider is not just being accredited, though that is a critical component. It is about being capable and being able to sustain and grow your level of capability.

Our capability assessment model recognises that you are unique. It enables you to comprehensively demonstrate your ability through a tried and tested model that evaluates meaning and explores your tacit knowledge as well as how you apply this in action.

Our model recognises you, all the internal factors that you bring, and how you apply these within recognised complex situations. There is also an appreciation of diversity and discovery of how you see yourself and your ongoing development.

Simply put, this is a much more effective method of demonstrating what you are capable of. Your clients deserve the very highest level of capability from you. This is how you demonstrate it, by becoming IAPC&M accredited.

The Capability Assessment Process

Everyone who applies for accreditation will be assessed on several criteria. This is designed to ensure consistency of standards. Criteria vary depending upon whether you have been trained through one of our accredited training providers or not, and according to which level of accreditation you are applying for.

In all cases, the accreditation process falls into three areas:

  1. Qualifying criteria – what you need to have to apply for accreditation
  2. Evidence collection – what you need to provide to show underlying capability
  3. Assessment – what you need to do to demonstrate capability

Through a capability-based interview, live assessments, personal reflections and validation of evidence, our model effectively appraises your capability, for whichever level of accreditation you have applied for.

It is this effective approach at determining your level of professional capability that makes this process such a meaningful industry benchmark. It is also much more important to the clients that you work with because it gives them confidence that they are in safe and capable hands.

Verification Process

Accreditation is valid for three years provided your annual renewal fee is maintained.

Every three years all our accredited coaches, mentors and training providers complete our verification process to ensure that they continue to uphold the standards required by the IAPC&M (International Authority for Professional Coaching and Mentoring).

Full Support

We recognise that any accreditation process can be daunting for even the most seasoned of professionals. However, our accreditation team have already been through the process, so they are best placed to provide you with the necessary guidance and support. Because they know what it is like they have also created a series of short videos to help you.

Many practitioners have said that the process provided them with a great opportunity to test themselves.

The experience also enabled them to demonstrate their professionalism as well as generate significant experiential learning.

Karen Liebenguth, AMC

“I enjoyed the whole process of master coach accreditation. It was an important way of reviewing and deepening my coaching skills. I felt very well supported by the IAPC&M along the way, and the CPD resources made available during this process were fantastic and very helpful”.

Anna Ceesay, APC

“Getting accredited with IAPC&M is something every coach should do. The accreditation process is rigorous and demands high standards, which makes me proud to have recently achieved my Accredited Practitioner Coach (APC) status. Dawn and David are very supportive and easy to communicate with. I now feel part of a global family of coaches who are striving for the best service for our clients. Thank you to IAPC&M for welcoming me into your community”.

Tri-Coaching Partnerships

“Having achieved accreditation for our Excellence in Coaching Programme, we found the process to be very efficient. Also, the support has been great from David and Dawn. As co-MDs we first became accredited individually as Fellow Coaches & Mentors, then applied for our programme to be accredited. The launch of our Excellence in Coaching Programme proved to be very successful thanks to our accreditation, which instils our clients with confidence to be the best coaches they can be“.

Hulya Kurt, APC

“After passing a very intense capability call, followed by an in depth feedback, I was allowed to have the Senior Assessment Interview, demonstrating mentor qualities rather than coaching which differs. David, gave me very detailed information about how the session will be conducted, what I could expect and what would be the next steps. I loved especially the beginning of each session breaking the ice first and warming up, like you would do prior any race. You forget about that you are in a kind of exam. Very useful and helps to upskill yourself, the extraordinary feedback with samples of questions, comments and what could had been better. Thanks for such a great assessment”.

Nicole Balmer, APC

“I am so excited to be accredited with the IAPC&M. They have been wonderful throughout their training videos and the support provided in feeling prepared for the assessment and what to expect. It’s an amazing feeling to be a part of such a top-class organisation and I’m excited about my future coaching and progression alongside them”.

Sean McCallum, AMC

“The whole accreditation process has been inspiring. Our CrISIS Schema Workshop is the culmination of years of development in the field of psychological first aid – we weren’t about to have it accredited by just any old organisation, and the IAPC&M didn’t let us down. We were seeking an accreditation process that challenged us to improve, and that’s just what we got. We already knew that we’d got a nugget of gold, and the IAPC&M helped us to polish it and have it shine even brighter! A key thing for us was the values based approach that the IAPC&M have in all they do, and that aligned well for us as a non-profit company with a deep social connection. In short, a challenging and enlightening accreditation process, which we have benefitted from enormously”.

Caroline Jeffrey, APC

“My accreditation is an important asset to provide my clients and provides professionalism to my profile. The wonderful added bonus has been the huge value to myself in terms of personal development, growth and learning. The IAPC&M have, expertly and consistently supported me throughout the process of gaining my accreditation, and I’m so glad to have momentum of this continued support with my ongoing personal development”.

Eric Courturier, AFC

“So glad I did it! After looking at different organisations for accreditation, I am so glad I went with IAPC&M. We are working in a crowded market, where sadly, many people can do more damage than good. Having gone through the rigorous processes and being awarded a Fellow membership prove how serious Coaches & Mentors can be elevated from the masses and strive in their industry. If you are serious about our industry, and you want to punch above the rest, I genuinely recommend IAPC&M for you to make your mark. Dawn & David are beneficial, and make sure you are not left on your own during the process. As we strive for quality delivery from honest coaches & mentors, IAPC&M is definitely the awarding body to consider for your next move. The more profound question I now ask myself is…Why did I wait so long” ?

Emma Carroll, APC

“After completing my Diploma in Life Coaching it was important to me that I become accredited by a professional body, I wanted to be recognised as a professional coach and to ensure I was coaching my clients to a high standard of excellence. I am delighted I decided to apply for that accreditation with IAPC&M. Leading up to the assessment they were incredibly responsive to any queries, and I gained a lot from the coaching capability videos they have produced for IAPC&M Practitioners. The feedback I received post my assessment was constructive and extremely valuable to me when identifying areas for CPD. I am excited to start my journey with IAPC&M, I already feel supported by the team, and I am confident it will with provide great value and ROI”.

Aintherese Madden, APC

“For me it is really important to achieve Accreditation status so that clients can really feel they trust me and the work I do. The IAPC&M feedback helped me see my blind spots. I realised that it doesn’t matter how good we think we are or could be, what matters is the client’s story, their journey and personal capability”.

Tony Vernon, AMC

“I have been Coaching & Mentoring clients since I certified as a Professional Coach in 1999. Throughout this time, I have developed a huge amount of skills, thousands of clinical hours, and I’ve trained with the best people I can find in the World. However, being evaluated does not bring out the best in me. So, I was happy to be able to provide a recording of a live coaching session as well as receive a live call to evaluate my knowledge, experience and skills. I found David and Dawn to be very kind people. I chose to become accredited as we all need to protect the public and the coaching industry we are a part of”.

Helen Gray, APC

“IAPC&M accreditation was not only a personal achievement, but also demonstrates my credibility as a coach, and reassures clients. The journey was very professional, l and Dawn and David were on hand to answer questions and supported me throughout. IAPC&M clearly care about the industry and you as a coach. Straight after I gained my qualification I received a congratulatory welcoming email and started participating in informative webinars. I feel apart of a community of like minded, professional individuals, and I love it”!

Ed J C Smith, AMC

“My experience with the IAPC&M has been world-class. The processes which they take you through, will strengthen not only your own skills as a coach, but will massively strengthen the quality of your program. If you are serious about getting great results with your clients, I strongly recommend this process, so you are in the best position possible to get the most for your clients. In a world today where online reputation is everything this is a must for you”.

Anna Maria Abi Chahine, ASC, Lebanon

“Having achieved my Coaching Diploma, I felt Accreditation would be important on my professional journey and increase the quality of trust clients have in me as their coach. Dawn shared exactly the profound meaning Accreditation would have on me, and David never ceased to keep answering questions and help with self-doubts, all very encouraging. It is only with self-awareness and proof that we can grade our level of expertise as a professional. I strongly encourage coaches to proceed with Accreditation, it is the only way toward continuous progress and achievements. BIG thanks to Dawn for helping me feel relaxed while coaching her in the final assessment, and BIG thanks to David who accompanied me through the whole procedure”.