Success is determined by the effective matching of the “you” and the product or services you offer to the needs and expectations of the market place.  

Your understanding of the market needs, or the identification of a gap in the market, could be your motivation to start a business and be the incentive to put across a clear and compelling message. This message would need to provide the necessary differentiation to enable you to stand out from the crowd and for you to be seen as an expert in your field. What matters is for you to choose effectively how to use the resources available to you, in terms of time, finances and skills. The impact of these choices will determine the level and speed of the success of your business.

It is more cost-effective to grow a business through the increased engagement of your current clients than by trying to get new ones.  It is paramount to keep in touch with your existing clients and follow up your business prospects and ensure you stay visible and at the forefront of their mind.

Business planning, coherent processes and the availability of systems are very much part of the profitability and continuity of your business. A strong business structure is supported by different types of resources which include specialist support, the development of new skills, mentoring and accountability. Coaches, mentors, mastermind groups and accountability partners, are very useful resources that can make a difference to the success of your business and your life.

You have the right to a great life and the resources are available to you to create it, go for it because you deserve it!

Learn more of this when you get your own copy of How to Win & Keep Your Clients here!

Meet Accredited Master Coach, Anna Stapleton, in her interview with IAPC&M Director, Dawn Campbell:

Click here to register your interest in being one of the first to get your hands on an early-bird priced copy of How to Win & Keep Clients.

Read more about our upcoming book launch:

Or watch and listen to guest interviewer Henry Johnstone interview the co-authors here: